Since I couldn’t help but notice the gap between the campaign as I know it from the inside, and as it is portrayed by the media -see previous posts here and there- I decided to try and find a new equilibrium -if only a little- by relating the campaign through the eyes of a eurosocialist activist.
The Party of European Socialists has been preparing these elections for almost two years. Two years of consultation, debate and action. Two years trying to catch the attention of 27 national presses, in vain. Two years of hard work only to realise -at the end of the race- that the national media are just starting to show interest in these elections, only two weeks before the vote. This is a deeply upsetting situation for activists.
The PES manifesto is the fruit of an unprecedented approach in Europe. This manifesto is the result of a democratic bottom-up process, and not top-down as it is still done in other European parties.
For almost a year -from October 2007 to July 2008- the PES ran an open and transparent consultation of activists, NGOs, and trade unions over four key topics that were to become the PES campaign axes for the 2009 European elections. Gathered in their local branches, the PES activists debated for months in order to write contributions to the upcoming PES manifesto. The Your Space website was also an innovation in the field of political debate. Internet users – either PES activists or not- were invited to post articles or comments on the topics of the consultation. I took part in all of this. The result? For the first time, a common programme for all Socialist, Social-democrat, and Labour parties of Europe -a manifesto for the Party of European Socialists that states our values, describes six common axes for our future actions, and develops 71 concrete proposals for a new direction to Europe.
An ambitious manifesto, an unprecedented approach, transnational and democratic. Something that had never been seen before.
In December 2008, this manifesto was adopted unanimously by member parties at the PES council in Madrid (watch video). I was there too. This moment gave me the shivers. Along with the hundreds of activists that were there, I shared the feeling that the adoption of this manifesto was the emotional symbol of what we were building together: a Paneuropean political force that manages to elaborate and promote a common project, beyond the boundaries of language and culture, thanks to the enthusiasm of its activists. All together, united. Definitely moving.
When I came back home, I was very disappointed by the French media coverage of the event. What was a major event, an unprecedented attempt at politicising the decisions made in Europe, was only reported through the participation of the freshly-elected head of the French PS, Martine Aubry. It is true that Martine Aubry was applauded warmly, but she was only one party leader among the 27 that attended the event. What mattered was not her attendance or the way it was received. What mattered was the adoption of a common manifesto to all centre-left parties in Europe, and the way we managed to get there. Unfortunately, this was -according to the media- not a big story.
What was also innovating enough to be worth pointing out is the fact that the French PS has fully adopted the PES campaign: manifesto, mottos, visual identity, and logos alike. The PS chose to launch its campaign at the same time as the PES campaign was launched in April in Toulouse. On that occasion, all PES heads of list from the 27 EU member states gathered at a bilingual event. It was fantastic to see the audience – whose diversity was shown by the variety of flags being waved- so enthusiastic. This event was covered by the media -well, a little. Just a little since, once again, facts were covered through a national lens: it was reported as the PS campaign launch, rather than the PES’s. In fact, it was the opposite.
May, the final sprint. Every Saturday, there was a European day of action, for which PES party members organised events all around Europe, on the same date, and on the same topic: the 9th Social Europe, the 16th climate change, the 23rd relaunching the economy, the 30th our manifesto. When I read the live twitter comments that our activists posted on the events they took part in, when I looked at the pictures of these actions on flickr, and felt the sense of unity they shown, I couldn’t help but think that there was something truly innovating and unique in the 2009 PES campaign. A common manifesto for 27 countries, democratically elaborated, the enthusiastic mobilisation of activists all over Europe, and the use of the latest Internet tools as a means of overcoming distance, are some of the PES campaign features that should have triggered the interest of the media and other commentators.